Overview of the role
The primary role of a Digital Marketer is to define, design, build and implement digital campaigns across a variety of online and social media platforms to drive customer acquisition, customer engagement and customer retention.
Typical job roles
Digital Marketing Assistant, Digital Marketing Executive, Digital Marketing Co-ordinator, Campaign Executive, Social Media Executive, Content Co-ordinator, Email Marketing Assistant, SEO Executive, Analytics Executive and Digital Marketing Technologist
Details of the Standard
The Apprenticeship Standard is a period of training where knowledge is acquired, skills developed and practically applied. When the apprentice has reached the required level, they are entered into the gateway for their end-point-assessment. Once the end-point organisation has completed the assessments and tests then the award will be given.
Typical duration: 18 months plus EPA (Approx. 2-3 months).
Individual employers will set the selection criteria, but this is likely to include 5 GCSEs (especially English, mathematics and a science or technology subject); other relevant qualifications and experience; or an aptitude test with a focus on IT skills.
English and maths
To complete the apprenticeship the employee must pass level 2 English and maths (or have the appropriate exemption certificate) before undertaking their End-Point-Assessment.
Curriculum, delivery and readiness for End-Point-Assessment
Swatpro Academy's bespoke programme will cover all the mandatory and optional knowledge and skills outlined in the standard, covering a range of topics including:Knowledge Modules
- BCS Level 3 Award in Principles of Coding
- BCS Level 3 Certificate in Marketing Principles
- BCS Level 3 Certificate in Digital Marketing Business Principles
- Applies at least two of the following specialist areas: search marketing, search engine optimisation, email marketing, web analytics and metrics, mobile apps, and Pay-Per-Click
- Digital analytics
- Interprets and follows latest developments in digital media technologies and trends, marketing briefs and plans as well as company defined 'customer standards or industry good practice for marketing
The delivery will include 20% 'off the job' training, through a blend of remote, online and in the workplace training. The tutor will review progress with both apprentice and employer at least once every 8 weeks. When the apprentice has reached the required level, they are entered into the phase known as 'gateway' for their End-Point-Assessments (EPA) undertaken with an independent Assessment Organisation.
The apprentice will need to successfully complete all components of the End-Point-Assessment stage to achieve the overall apprenticeship standard. This includes:
Apprentices are independently assessed at the end of their programme to achieve the apprenticeship at a Pass, Merit or Distinction grade.
Registration to the Register of IT Technicians (RITTech). Once apprentices have completed their apprenticeship, they are officially recognised by the British Computer Society (BCS) for entry onto the Register of IT Technicians, confirming SFIA level 3 professional competence. Completion of the apprenticeship would also allow access to join as an Affiliate (Professional) member of the CIM (Chartered Institute of Marketing) and / or Associate membership of BCS.
Progression from this apprenticeship could lead to a Digital Marketing Assistant, Digital Marketing Executive, Digital Marketing Co-ordinator, Social Media Campaign Executive, Content Coordinator, SEO Executive, Analytics Executive and Digital Marketing Technologist
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